Technopreneurship 101


Description:

    A way of building a career or perspective in life; the value of professional and life skills in entrepreneurial thought, investment decisions, and action that can utilize in starting technology companies or executing R&D projects in companies; positive outlook towards wealth creation, high value-adding, and wellness in society.

Overview:

    The term technopreneurship is a fusion of two words: technology and entrepreneurship. It is a kind of entrepreneurship in the field of technology. It involves tech-savvy, creative, innovative individuals who have a knack for taking a calculated risk, unlike entrepreneurship, which can sometimes be a one-person show.

    The course should be designed to explore the entrepreneurial mindset and culture utilizing technology or engineering background. This should fit into the goals of starting a company or being involved in an entrepreneurial or R&D effort in companies of all sizes and industries. Hence this should be applicable also in training future scientists and engineers to participate in Research and Development (R&D) activities.

(2) Week1 - Introduction to Technopreneurship
      by Lenlen Mañabo [18:34] | YouTube

(3) Introduction to Technopreneurship
      by Edrian Blasquino [46:55] | YouTube
      by TEDx Talks [19:24] | YouTube

Topics:

1. Introduction
a. Entrepreneurial Mindset
b. Innovation and Ideas
i. What is Innovation?
ii. Research vs. Development - Translational Research
iii. Types of Innovation: Product, Process, and Business Model
iv. Innovation-Driven vs. Small-Medium Enterprise
v. Organization-Driven vs. Market-Driven Ideas
c. Products and Services
i. Minimum Viable Product and Iterative Design
ii. Cost of Goods Sold
iii. Product Development Plan, Gantt Chart
d. Team Formation

2. Customers
a. Customer Needs, Pain Points, and Demographics
b. Market Research and Validation
c. The Decision-making Process
d. Target Customer Profile and Persona

3. Value Proposition
a. Benefits vs. Features, Relation to Needs, and High Value Adding
b. Solution Driven or Efficiency Improvement
c. Value = Benefits / Cost
d. Value Proposition Statements including Needs, 
            Approach, Benefits per Cost, Competition

4. Market Identification and Analysis
a. Market Structures
b. Market Segments and Size
c. Beachhead Market and Creating your Market

5. Creating Competitive Advantage Markets
a. Classes of Competitors
b. Product Differentiation and Positioning

6. Business Models
a. Time Value of Money
b. Revenue Generation
c. Price Structure and Price Elasticity
d. Channels of Distribution
e. Strategic Partners

7. Introduction to Intellectual Property
a. What is IP? Why have IP Protection? Cost of Protection
b. Copyright and Trademarks
c. Patents, Trade Secrets, Contracts, 
            Non-disclosure and Non-compete Agreements

8. Execution and Business Plan
a. Roadmap for Research, Development, and Production
b. Budget and Timeline
c. Sales and Marketing Plans, Cost Customer Acquisition, 
            Customer Lifetime Value
d. Plans for R&D, Operations, Sales and Marketing, Human Resources
e. Lean Concepts and Organization

9. Financial Analysis and Accounting Basics
a. Cash Flow Statements and Projection
b. Income (P&L) Statements, Accrual Accounting, 
            Depreciation, Operating Expenses
c. Balance Sheets, Equity, Liability
d. Breakeven Time

10. Raising Capital
a. Sources, Debt, and Venture Capital
b. Incubators and Accelerators
c. Grants and Competitions

11. Ethics, Social Responsibility, and Globalization
a. Codes of Ethics
b. Theoretical Frameworks and Broader Ethical Considerations
c. Social Businesses
d. Cultural Differences in Communication
e. Ethical Issues


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